Scent Branding
Understanding What Is Scent Branding
The practice of scent branding goes beyond simply spraying a pleasant fragrance around a room. It involves developing a distinctive scent for a given brand. Strong emotional connections between a brand and its customers can be established through the use of distinctive scents, which in turn become an indelible part of the company's overall persona.
Why Does Scent Branding Works?
According to research, a larger percentage of customers are prompted by a brand's sense of smell.
Feelings, memories, and emotions are processed in the Limbic System of the brain. It's the fastest route to the brain's emotional center. Because of this, odors don't require mental processing or interpretation.
The effectiveness of Scent Branding stems from this very fact. It has the potential to affect a customer's disposition and motions, which in turn may affect their propensity to make a purchase.
